Global Glamping Market to Reach USD 7.86 Billion by 2031, Growing at a CAGR of 13.9% from 2023 to 2031

The global Glamping Market , valued at USD 2,434.94 million in 2022, is poised for significant growth, with an estimated market size of USD 7,856.23 million by 2031. This growth trajectory represents a robust CAGR of 13.9% during the forecast period from 2023 to 2031.

The rise of “glamping,” or glamorous camping, has revolutionized the camping experience by blending the charm of outdoor living with the luxury of resort-like amenities. Glamping provides travelers an opportunity to enjoy nature's beauty without compromising on comfort. Increasing consumer demand for unique travel experiences, technological advancements in infrastructure, and the trend of staycations have fueled this sector's expansion.

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Market Scope and Overview
Glamping has become a popular trend worldwide, offering travelers an escape into nature with amenities like luxury tents, yurts, cabins, treehouses, and even fully equipped villas. These locations provide high-end accommodations such as comfortable beds, en-suite bathrooms, hot showers, and even gourmet dining options. Glamping sites are typically located in picturesque landscapes, including national parks, estates, and remote wilderness areas, enhancing the appeal for eco-conscious travelers.

The glamping market is expected to be shaped by rising disposable incomes, technological advances, and an increasing appetite for eco-tourism. The demand for unique vacation alternatives—such as glamping festivals and outdoor events—further drives growth.

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Segmentation Insights
The global glamping market is segmented by accommodation type, age group, and region:

Accommodation Type : The market is primarily driven by the Cabins and Pods segment, which is projected to register a CAGR of 14.8% from 2023 to 2031. This is followed by Tents , which have grown significantly in popularity, especially with offerings like safari tents and bell tents. Other accommodation types such as Yurts and Treehouses are also gaining momentum, offering travelers immersive and luxurious stays in nature.
Age Group : The 18-32 years age group dominates the market, with millennials and Gen Z accounting for a significant portion of glamping bookings. The trend among younger travelers for unique and luxury outdoor experiences, such as destination weddings or solo adventures, is a key factor driving market growth.

Regional Analysis

Europe holds the largest share of the global market, with countries like France and the UK at the forefront of glamping adoption. Europe is estimated to grow at a CAGR of 14.5% during the forecast period. France alone hosts 8,000 campsites, with many now offering luxurious glamping experiences.
North America is expected to see the fastest growth, with a projected CAGR of 16.5%. The US leads the world in the number of glamping sites, with demand driven by increasing disposable income, the popularity of music festivals, and the desire for unique vacation experiences.
Asia-Pacific is also emerging as a key region for glamping, particularly in countries like Thailand, Hong Kong, Australia, and India. With the region seeing an increase in investment and interest in eco-tourism, the glamping trend is expected to grow exponentially in the coming years.

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Market Dynamics
Several factors are driving the glamping market's growth:

Staycations : Increasingly, people prefer staying closer to home yet seeking new experiences, fueling demand for luxury camping options.
Technological Advancements : Innovations like smart tents and solar-powered amenities have made glamping more accessible.
Eco-Tourism : A growing number of eco-conscious consumers are seeking sustainable vacation alternatives, making glamping an attractive option.
Higher Disposable Income : Rising disposable income among consumers, especially in North America and Europe, has made luxury outdoor vacations more affordable.

However, the glamping market faces competition from Recreational Vehicles (RVs) , which offer a similar luxury outdoor experience but with mobility.

Key Players
Prominent companies in the glamping market include:

Under Canvas
Collective Retreats
Eco Retreats
Tentrr
Baillie Lodges
Nightfall Camp Pty Ltd.
Wildman Wilderness Lodge
Tanja Lagoon Camp
The Last Best Beef LLC
Paperbark Camp

Recent Developments

June 2023 : Songtsam , a renowned luxury hotel brand, opened its first glamping property, Songtsam Glamping Palpa , in Tibet. Located in the breathtaking Nyingchi region, the site offers an immersive experience at over 4,200 meters above sea level.
June 2023 : EcoResorts launched a new “bubble glamping” resort in Munnar, Kerala , offering luxury amidst serene natural landscapes while emphasizing environmental preservation.

Outlook and Forecast
The global glamping market is expected to continue growing, with technological innovations, increasing interest in eco-tourism, and the evolving preferences of millennial travelers playing a pivotal role. As the market expands, the integration of unique accommodation types and immersive outdoor experiences will remain central to the sector's success.

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