The Rising Popularity of Dried Herbs: A Look at the Market Trends

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The global dried herbs market size was valued at USD 1.86 billion in 2022. It is projected to reach USD 2.91 billion by 2031, growing at a CAGR of 5.10% during the forecast period (2023–2031)

Dried Herbs Market Size, Share Trends Analysis Report (2023–2031)
Global Market Growth Driven by Rising Demand for Natural Flavorings and Food Processing Innovations

Market Overview:  The global dried herbs market, valued at USD 1.86 billion in 2022, is poised for significant growth. By 2031, the market is expected to reach USD 2.91 billion, driven by a robust compound annual growth rate (CAGR) of 5.10% during the forecast period (2023–2031). This surge can be attributed to the increasing demand for dried herbs in various industries, especially in food processing, pharmaceuticals, cosmetics, and beverages.

Dried herbs, known for their long shelf-life, are seeing increasing popularity over fresh herbs. They offer convenience, maintain their flavor and nutrients, and are free from fungal and bacterial issues. As consumer demand for clean-label and natural flavorings rises, the dried herbs market is capitalizing on this trend, especially in processed and convenience food sectors.

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Market Scope:  This report analyzes the global dried herbs market by various segmentation criteria, such as product type, form, nature, drying methods, and regional markets. Key drivers for this growth include the rise of processed food consumption, increasing demand for natural flavorings, and the growing preference for organic products.

Market Segmentation:

  • By Product Type:

    • Oregano
    • Rosemary
    • Sage
    • Mint
    • Thyme
    • Bay Leaves
  • By Form:

    • Powdered Herb
    • Whole Herb
  • By Nature:

    • Organic
    • Conventional
  • By Drying Method:

    • Air Drying
    • Vacuum Drying
    • Microwave Drying

Market Segmentation with Insights-Driven Strategy Guide: https://straitsresearch.com/report/dried-herbs-market/segmentation

Regional Analysis:

  • Europe:
    Europe dominates the dried herbs market, driven by high demand in the food and beverage industries. It boasts the largest food industry globally and is a key importer of dried herbs like bay leaves and thyme. This region’s increasing inclination toward health-conscious products further contributes to market growth.

  • Asia-Pacific (APAC):
    APAC is expected to be the fastest-growing region due to the rise of manufacturing facilities and the increasing popularity of herbs in the pharmaceutical industry. The growth of Ayurveda and Unani medicine practices in India and China plays a significant role in market expansion. Moreover, the demand for organic herbs is growing due to a flourishing organic market across APAC.

Key Drivers of Growth:

  • Food Processing Industry:
    Dried herbs are increasingly used in processed food products, such as ready-to-eat meals, snacks, pickles, and beverages. Their role in enhancing flavor and aroma has contributed significantly to the market's growth. The demand for culinary herbs like thyme, oregano, and rosemary is rising globally.

  • Natural Flavouring Demand:
    Consumers' growing preference for natural flavorings over synthetic additives is pushing the food industry to adopt dried herbs in more products. The rise of health-conscious individuals demanding clean-label, chemical-free products is expected to bolster the dried herbs market.

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Key Players:

  • Archer Daniels Midland Company
  • Firmenich SA
  • McCormick Company, Inc.
  • Dohler GmbH
  • Kraft Heinz Company
  • Mountain Rose Herbs
  • Pacific Botanicals
  • Van Drunen Farms
  • Catz International B.V.
  • British Pepper Spice Company
  • Robertet SA
  • Synthite Industries Ltd
  • International Taste Solutions Ltd
  • Cherry Valley Organics

Market Trends:

  • Shifting Towards Organic Herbs:
    Organic dried herbs are projected to grow at the highest rate due to an increasing preference for organic products. This is fueled by consumer awareness regarding the health benefits of organic over conventional herbs. Europe and North America are leading regions in organic agricultural practices, directly impacting the growth of organic dried herbs.

  • Growth of Drying Technologies:
    Innovations in drying methods such as microwave drying, vacuum drying, and air drying are enhancing the production and preservation of dried herbs, ensuring better quality, flavor retention, and cost efficiency.

Detailed Table of Content of the Dried Herbs Market Report: https://straitsresearch.com/report/dried-herbs-market/toc

Regional Growth Insights:

  • Europe:
    Europe remains the largest market for dried herbs, particularly in culinary applications. Key importers such as Germany, the UK, and Italy drive the demand for herbs like thyme and bay leaves. The region's health-conscious population contributes to an increase in herb-based medicines and dietary supplements.

  • Asia-Pacific:
    The APAC region is expected to witness the fastest growth, driven by the expanding pharmaceutical sector, the rise of organic markets, and the growing demand for herbal medicine. China and India are key markets within the region, with herbal medicine practices further fueling the demand for dried herbs.

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