Advertisers pay up to $8 million for a 30-second Super Bowl spot
American brands return to custom, celebrity and cheer
OpenAI and Perplexity profit from the Super Bowl to promote AI
By Dawn Chmielewski
Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its renowned workhorse Clydesdales for larsaluarna.se a Super Bowl advertisement that the developing business states celebrates the "grit and determination" of the American spirit.
The Budweiser industrial marks a go back to custom, oke.zone after a dreadful social networks promo for its Bud Light brand in 2023 featuring transgender influencer, archmageriseswiki.com Dylan Mulvaney, stimulated require a boycott.
"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and author of a book about Super Bowl ads. "Everybody likes the Clydesdales."
The return to safe, familiar and classic ground represents a pattern amongst some marketers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and forum.batman.gainedge.org the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, forum.batman.gainedge.org celeb and warm references to America ´ s heartland, reflective of the cultural zeitgeist.
For the first time, OpenAI and Perplexity will look for to capitalize on the greatest televised event of the year, bringing artificial intelligence into the homes of countless Americans.
"We ´ re all in this great, happy place, and desire to be entertained," said Gartner expert Nicole Denman Greene. "So, to place your brand name in that minute of fandom ... you need to deliver imaginative that is resonant with that audience."
Super Bowl advertisers are flashing severe star power, yewiki.org with an estimated two-thirds of the commercials featuring celebs.
Meg Ryan and Billy Crystal reenact their popular deli scene from the 1989 romantic comedy "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that also consists of a brief look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also reveal up in the 30-second areas.
OpenAI, the business behind ChatGPT, is expected to air its first commercial during the Super Bowl, bringing the race for artificial intelligence supremacy to America ´ s bars and living rooms. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million prize for asking questions during the game.
Greene said AI business are seizing on the Super Bowl ´ s reach to address consumer stress and anxiety about the fast-evolving technology.
"All of the advertisements I have actually seen-- and I can't wait to see all of the creative-- it's more about making individuals see how they can be more productive, and how their lives could be better," said Greene. "I do not know if that's going to eliminate the worry, because, as people find out more about the capabilities, we're seeing in the data, that they get less certain."
This year ´ s video game will have fewer automobile commercials than in previous years. Stellantis is the only car manufacturer to reveal a Super Bowl advertisement, in which star Glen Powell delivers a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.
Ads hawking beers and snacks return. They will share screen time with newbie endeavor capital-backed Liquid Death, the canned water brand name that bought its very first Big Game advertisement to promote its Killer Cola and Cherry Obituary.
Up until now, the most popular Super Bowl ad is the winner of Doritos ´ "Crash the Super Bowl" contest, illustrating an alien kidnapping.
"It ´ s off the scale on funny, on curiosity," said Sean Muller, creator and wiki.snooze-hotelsoftware.de chief executive of TV marketing measurement firm iSpot.TV. "People like the ad." (Reporting by Dawn Chmielewski in Los Angeles; modifying by Ken Li and Diane Craft)
